Communications & Public Relations Office Website Support Website Policies and Guidelines Web Edit Requests Requesting a New Website School of Medicine Center, Institute & Lab Websites Digital Accessibility Resources Website Redesign & Migration Projects In Development Webpages Clinical Department Template Logo & Graphic Design Support Event Listing Requests Video Production Support Photography Services Meet the Team Video Production Support Home About Campus & Community Resources Communications & Public Relations Office Communications & Public Relations Office > Video Production Support Engaging With Your Audience Through Video From residency recruitment to research spotlights, video brings your work at the UC Irvine School of Medicine to life. Explore our guidelines and resources below to plan your next video project. Video Standards, Requirements & Guidelines There are two ways to produce a new video at the UC Irvine School of Medicine. Regardless of the route you choose, all final video assets must adhere to UC Irvine School of Medicine Communications and Public Relations Office branding and compliance standards. Partner with an approved vendor Work with external pre-approved vendors for end-to-end creation. Create content internally Produce videos in-house within your department or program. Before You Begin Prior to starting your project, contact the appropriate School of Medicine unit below to coordinate your video production. For Continuing Medical Education (CME) videos, email the CME Office. For non-CME videos, email the Communications Office. If you plan on contracting with a vendor to produce your video, you can obtain a UC Irvine-approved licensed vendor list from either the CME or the Communications Office. Making Your Video Accessible Accessibility Requirements The University of California is committed to digital accessibility, ensuring that everyone can access our digital content, including, but not limited to, websites, videos, documents, course materials and software. To learn more about our current UC accessibility standards and technical compliance standards, visit our Digital Accessibility Resources page. The Three Standards for Creating Accessible Videos It is important to incorporate accessibility at the start of a video project to ensure a seamless production process and avoid rework after it’s complete. There are three main components that comprise an accessible video: Captions Captions ensure hearing-impaired individuals can access a video. It also supports different learning styles, especially for users who prefer to read rather than listen, and can be helpful when it is not possible or convenient for an individual to play the video’s audio. Transcripts Transcripts are text files of your video content, covering everything from spoken dialogue to non-verbal actions. Audio Descriptions (If needed) Audio descriptions are narrations of visual information that are necessary when users cannot understand an image or scene from audio alone. ‼️ IMPORTANT ‼️ Please visit our Digital Accessibility Resources page for comprehensive guidance on meeting video accessibility requirements. VIEW PAGE Branding & Visual Identity Guidelines When creating any new video content, it is important to align with our campus and school’s branding guidelines. Logo Usage Only official logos approved by campus and the School of Medicine should be used to brand a video. UC Irvine & School of Medicine logos Download logos from our School of Medicine Communications SharePoint site Department & Division logos Please contact the School of Medicine Communications Office at somcomms@hs.uci.edu to obtain logos for School of Medicine departments or divisions. Zoom Backgrounds When recording videos via Zoom (e.g., an event, webinar or presentation), use one of the School of Medicine pre-populated Zoom backgrounds in your Zoom settings. If you are having trouble finding the backgrounds, you can download them directly from our School of Medicine Communications SharePoint site and then upload them to your Zoom account. Please ensure you choose one of the backgrounds that includes only the UC Irvine School of Medicine logo. Note: Events recorded via Zoom should display an intro slide with the event name for participants to see when they join the meeting. Presentation Slides To maintain a polished, on-brand look, we request that all presenters being recorded use a templated presentation slide deck. Download UC Irvine School of Medicine Slide Deck Templates Presenters with existing slide decks can apply the School of Medicine template to their presentation. For CME conferences, the School of Medicine event specialist will provide a slide deck template. Please ask presenters to use the template provided and share it with them in advance to ensure brand consistency. Please note: Slide decks should not contain any company logos. You may list company names in the welcome slides, but you may not mention them in the educational section of presentations. Media Release Forms Permission is needed to use audiovisual material produced for University-related purposes. Identifiable individuals: For any photo or video footage where a person is recognizable, written consent to use the material for university marketing purposes must be obtained and kept on file indefinitely. Adults (18 years+) must sign the written photo release form outlined below. If the individual is a minor, their parent or guardian will need to sign the form on their behalf. Photo/Audiovisual Material Release Agreement When using audio or visual material of actual patients treated by UCI Health providers, patients must complete a UCI Health-specific HIPAA Authorization form. Please contact the UCI Health Media Relations team at ucihealthcomms@hs.uci.edu to receive this form. Please note: Consent is not required for photos or videos that show individuals who are not identifiable (e.g., a large crowd at a campus event). Storage & Hosting Once your video has been created, it’s time to publish it and make it viewable for your audiences. CME Videos CME course video recordings should be sent to the CME office at cme@hs.uci.edu. They will be stored and hosted on the School of Medicine’s Panopto platform. Non-CME Videos There are a few options for storing and hosting non-CME videos. YouTube Videos can be added to a department or program's YouTube channel if one has been created, or to the main School of Medicine channel, if appropriate. Videos requested for hosting on the School of Medicine YouTube channel will undergo a thorough review to ensure they meet accessibility requirements, represent our school and are suitable for our public audiences. Panopto Some videos may be suitable for the School of Medicine Medical Education Panopto platform, but this is up to the discretion of the Medical Education Office. Vimeo Videos can also be hosted on the Vimeo platform if a channel has been created for the department or division. Contact Us If you have any questions, please contact the School of Medicine Communications Office at somcomms@hs.uci.edu. Send us an email