The Translational Addiction Podcast #13: A Talk with Dr. Barbara Schillo

In this episode of the Translational Addiction Podcast, hosts Ishva Patel and Arshiya Sen speak with Barbara Schillo, PhD, chief research officer at the Truth Initiative Schroeder Institute, to discuss the evolving landscape of nicotine use and tobacco control. Dr. Schillo shares her path that led her to Truth Initiative and the organization's long-term vision for protecting future generations from nicotine addiction. The episode explores how recent media narratives and social media trends have contributed to the perception that nicotine is "back," examining why products like e-cigarettes, nicotine pouches, and other emerging nicotine products are often viewed as fashionable or less harmful than traditional cigarettes. Schillo unpacks common misconceptions about nicotine, the role of marketing in reshaping public perception, and how cultural trends can undermine decades of public health progress.

Listen now on lotfipourlab.org